May 7, 2008

Dear AdMission Customers and Partners:

As of Tuesday, May 6, 2008, certain assets of AdMission Corporation became a part of The Cobalt Group via the close of an acquisition. Cobalt is a profitable, rapidly growing provider of a suite of digital marketing services to over 10,000 businesses in North America. Cobalt is a top tier partner of Google and Yahoo! and has deep vertical expertise in the automotive industry.

Support for the AdMission platform, partners and customer base will be retained in San Ramon, CA as a division of Cobalt. The majority of customer support, development, IT and integration personnel are remaining on the team. Both Cobalt and AdMission are dedicated to ensuring a smooth transition, and existing customers and partners in the publishing, real estate, and financial services industries will experience no immediate change to their existing or planned ad orders or integrations. All AdMission services and technical support will continue to be fully accessible and available.

This acquisition represents tremendous opportunity for AdMission advertising solutions because of Cobalt's commitment to the expansion of the AdMission platform. Several exciting upgrades, including ad creator 2.0, will launch in the near term continuing AdMission's tradition of providing unprecedented display advertising reach, engagement and effectiveness.

The focus for both Cobalt and the AdMission division remains customer revenue generation, success and satisfaction, and throughout the coming months, we'll be working personally with many of you to devise exciting new solutions that serve you better. If you have questions regarding the acquisition, please see the attached Customer Q&A document. You may also call AdMission directly on 925-328-1200 or email admission-pr@admission.net.

Your business is important to Cobalt and to the AdMission division. The entire blended team thanks you in advance for your continued patronage, and your trust in us to provide you with world-class advertising solutions and services.

Best Regards,

Sarah F. Pate
AdMission President & CEO

Questions and answers regarding the Cobalt acquisition of
certain assets of AdMission Corporation.

Click a question below to view the answer.

• Who is AdMission?
  • AdMission Corporation provides next-generation online display advertising solutions, utilizing its proprietary technology to create and distribute intelligent rich media ads that are customized to target consumers in response to behavioral, contextual, and geographic inputs. The advertiser's brand, message, and live product inventory are merged dynamically to create hybrid search/display ads which significantly outperform standard ads.
• Who is Cobalt?
  • Cobalt provides a suite of digital marketing services including websites, search engine optimization, search engine marketing and loyalty marketing to over 10,000 businesses in North America. Founded in 1995 the company is profitable and has experienced accelerating revenue and profit growth. It is a top tier partner of Google and Yahoo! and had deep vertical expertise in the automotive industry. Cobalt is now one of the 50 largest pure internet businesses in world.
• Why is AdMission selling certain assets of AdMission Corporation?
  • Online advertising is an extremely exciting and rapidly evolving market and display advertising is the fastest growing segment of the category. AdMission has pioneered the concept of highly effective dynamic ad formats that will shape the industry in the years to come. To fully achieve the potential of the AdMission ad platform we believe it needs to be part of a larger entity with considerable sales and marketing resources behind it. Cobalt has a well-established sales channel and product offering that is a direct complement to the AdMission value proposition, creating a flexible and full-service offering to advertisers.
• Why is Cobalt acquiring certain assets of AdMission?
  • AdMission brings an essential building block of Cobalt’s Automotive Marketing Services strategy. AdMission has created an easy-to-use platform to create pay-for-performance online display ads that can feature live dealer inventory. AdMission’s addition to the Cobalt portfolio provides an unmatched digital marketing suite that will enhance offerings for auto manufacturers and dealerships alike.
• How does AdMission’s acquisition benefit customers?
  • Cobalt is a profitable, rapidly growing digital marketing company with the resources to continue to invest in the AdMission platform.
• Our company is not in the automotive industry. Will Cobalt continue to support our business needs?
  • Yes. The AdMission platform is applicable to many industries and will continue to be so.
• Will we still have the same support team?
  • If your AdMission sales manager was previously your account manager, your ongoing account support will now be solely through the AdMission Implementation & Support team. For ad orders or support questions or issues, please call Teresa Williams on (925) 328-1231 or Laurie Boone on (925) 328-1210.
• Will the platform continue to be enhanced?
  • Yes. A major enhancement release scheduled for Q2 will be available to all customers.
• Will AdMission continue to accept automotive customers with this deal?
  • Yes. AdMission will continue working directly with dealerships.
• Will AdMission be accepting new non-automotive customers and resellers (i.e. resale real estate, new home builders, and radio broadcast groups)?
  • We will continue to support all of the markets AdMission has served with rich media display advertising solutions.
• Our company is in the process of testing prior to going live with AdMission Classifieds. Can and should we continue this process?
  • Your AdMission advertising solution remains unchanged and all pending go-lives may be executed.
• We are part of a publishing group corporate agreement. We planned to launch with AdMission by the end of the year. Should we continue to plan on this?
  • Please request a meeting with our Implementation & Support team members: Teresa Williams on (925) 328-1231 or Laurie Boone on (925) 328-1210.
• How long does Cobalt expect to maintain AdMission Classifieds-only customers?
  • Cobalt intends to continue to support all AdMission product lines and implementations.
• We work with AdMission via a publishing vendor (i.e. Mactive, DTI or Atex). How will this change effect our implementation?
  • There are no changes to the AdMission platform or current implementations.
• Will you continue to market AdMission ad products to the newspaper channel?
  • Cobalt will be engaging with publishing customers over the next few months to understand that market’s needs and to develop a go-forward plan.
• Will current newspaper customers be able to continue the use of Cars.com data in AdMission ads?
  • Yes. No change in data usage is anticipated.